Insights
This ultimate guide to off-page SEO will review everything you need to know to start incorporating it into your marketing strategy.
conversion rates
Best Practices for Increasing Conversion Rates on Your Landing Pages
This guide will cover everything you need to know about the best practices for increasing conversion rates on landing pages.
user experience
UX is at its best when its results aren’t even noticeable — but that doesn’t mean taking a closer look at the biggest UX website design trends is a bad idea.
Drupal
OPIN Launches Activate to Help Make Launching New Drupal Sites Easier, Faster and More Secure
OPIN, an award-winning Drupal digital communications agency, launched Activate today - the easiest way to set up and launch a Drupal website environment.
An awesome site municipal website is mobile-friendly, secure, fully accessible, and has clean user navigation – but where should you start?
When it comes to eCommerce for non-retailers, Drupal websites are the number one choice – and for good reason.
Design and Development
How to Setup a Database and Infrastructure on Pantheon for a Website Migration
This article covers setting up the infrastructure for running a Pantheon website migration.
Setting up a Drupal multisite for universities and colleges is one of the go-to strategies for content management.
marketing
This comprehensive guide will address the most common digital marketing mistakes – and how to prevent your organization from making them!
Drupal
OPIN launches low-code app Freeflow to help Drupal website owners easily build beautiful web pages
Drupal users can now easily build and customize their web pages with innovative drag and drop page builder experience
Design and Development
Recently faced an issue importing terms. All terms are working fine, but the issue came when the language setting is selected as “localize” for the vocabulary.
What are some accessibility, design and optimization considerations you can follow to make sure your site is usable for everyone?
So, you’ve decided that your website needs a redesign. What’s the best process to ensure that your project is a success? Follow these 7 redesign steps to get started!
Having the right content management system in place is essential for success, so how do you know when you’ve outgrown your current website CMS?
Your website needs to be mobile-friendly. What are some things you can do to build a website that captures your audience’s attention on their smartphones?
What can you do to break from the regular routine of adhering to these best practices and customize your own tactics to heighten your conversion rates?
Cashless transactions have gained enough momentum in the retail space to pose a serious threat to the future of cash-based payments.
Digital Branding
There are many aspects to consider when planning a merger or acquisition, but research shows that the most overlooked is brand strategy.
In the Media
(Ottawa - March 12, 2018) - OPIN partners with the Canadian Paralympic Committee to help Canadians with disabilities become more involved in sport.
Design and Development
Mobile-first design and mobile-responsive design describe two different approaches that designers can take when designing for multiple devices on the web.
In the Media
If everyone does their part, meeting global reductions in CO2 is possible.
Drupal has long since been a platform for "techies." Now, more than ever, it has become a much more useable platform for marketers and content creators alike.
Design and Development
How a Company Intranet Is Critical for Remotely Connected Teams
With the rise of remote working environments, enhanced internal communications facilitated by a company intranet are more important now than ever before.
It seems that a majority of executives are in agreement on one thing: the digitization of the world is going to change how their companies and organizations operate.
Drupal
Because Drupal has a long history and is one of the best content management systems (CMS), then sometimes you have to ask who is NOT using Drupal.
Drupal
Drupal is a free, open-source Content Management System (CMS) that allows you to create and manage websites, intranets, portals and mobile applications.
Web Accessibility
Accessibility is not only about screen readers, contrast or big fonts. Accessibility is about people and their right to access information.
Web Accessibility
Accessible businesses need to extend their market reach to positively engage with all customers and prospects, regardless of their physical, mental or other abilities.
Consumers are communicating with doctors in new and diverse ways, learning more about their health risks by changing their attitudes towards data privacy.
Design and Development
How fast should your website load? As fast as it takes to get a 90+ Google PageSpeed Score.
Design and Development
Here is our checklist of the top 10 best practices you need to consider when it comes to website design!
Design and Development
Enterprise digital projects are significant investments of money and time, so how can you ensure you achieve maximum ROI? As with any physical or digital tool, it’s crucial to support and maintain your digital properties to maximize their longevity.
Similar to physical clutter, digital clutter can be overwhelming. If this is the case when creating a design for a website, why would we risk subjecting users to potentially being overwhelmed while they visit your website?
Design and Development
Whether you are in the public or private sector, running a higher education, healthcare or government website, serving thousands of clients or citizens is a tremendous undertaking. More often than not, one website isn’t enough to provide your visitors with what they truly need.
Design and Development
If you weren’t already convinced of the importance of having a brilliant eCommerce website, the events of 2020 should be enough to push you off the fence.
Web Accessibility
Accessibility is about making all things within our digital world accessible to everyone in a simple language.
Design and Development
In order to create impactful change, a website must shift its focus from a purely business mindset and move towards a user-centric approach. By placing the user at the forefront will help to focus the efforts to truly understand what are some of the problems that currently exist today and how we as experts within our domain can help to solve these issues.
Let’s uncover 7 design trends that are at the forefront of the digital landscape of healthcare associations.
Platform as a service (PaaS) is a complete development and deployment environment in the cloud, with resources that enable you to deliver everything from simple cloud-based apps to sophisticated, cloud-enabled enterprise applications.
Design and Development
I’m a homebody. Any excuse to stay home and I’m all over it. However, that doesn’t mean I don’t struggle to work from home. The year 2020 forced more people than ever to work from home and that forced us to adapt to a new normal.
This article touches on a form of testing you can submit to the Drupal community, which is functional testing.
Web Accessibility
Ensuring that your website is accessible to all users is a necessity and we’ve got the ultimate guide for all things web accessibility.
A successful digital transformation comes from a core change in how a business operates. Agile methodology can be the key that opens the door to becoming a truly digital organization.
Technology
Stay in the know with the latest in open source technology from OPIN's Director of Technology
Intranet
How can a global enterprise use an intranet to connect employees all over the world? With the right vision, the right technology, and the right expertise, it’s possible. Here is a step-by-step guide to building an ambitious global intranet.
Healthcare
Patient experience has become a focal point for the healthcare industry in recent years. Organizations are committed to creating positive healthcare experiences. This commitment needs to extend to digital.
Discover why so many enterprise organizations are using Drupal to power their communications portals and intranets
Drupal 8
Why enterprise adoption of one of the world’s largest open-source projects is more important today than ever.
We’ve seen just about every issue you could run into when optimizing your search engine ranking. Let's dive into 5 common SEO mistakes.
Hosting
Web hosting for enterprises poses unique challenges. These include data breaches, digital transformation, migration difficulties, high costs, disaster recovery, and more. How do enterprises overcome these struggles to deliver powerful digital experiences?
Design and Development
Discover why many organizations migrate to Drupal from WordPress when they need to scale, leverage additional functionality and be more secure.
Canadian Business unveils its annual list of Canada’s Fastest-Growing Companies
Many industries have been heavily impacted by digital transformation. Now healthcare is at a turning point, where organizations need to adapt to technology trends to meet the needs of their users. The healthcare industry has begun to step into the digital world to meet these new demands.
Higher Education
Why The World’s Top University Websites Are Built With Drupal
It’s no surprise that some of the largest and most prestigious universities and colleges leverage Drupal for its incredible flexibility, scalability and security.
Higher Education
When visitors have limited time to accomplish a task on your website, they will often skip right to the footer at the bottom of the homepage, this is where they can find the most important information.
We are living in the digital era, many industries have been heavily impacted by digital transformation. Higher education is now understanding the need to adapt to technology trends to meet the needs of their audiences. Higher education institutions can reinvent their student recruitment strategies by building modern digital platforms using a robust CMS like Drupal, where they can engage and communicate in unique and innovative ways.
The information on your website is important, but users need to be engaged from the beginning of their experience until the very end. When it comes to the design of your school’s website the first impression of your page needs to tell users that their visit will be simple, the site also requires a striking appearance that will hold the attention of visitors.
Higher Education
In North America, there are over 5000 universities and colleges. Students have so many options to choose from when they are deciding where they will study. A visit to your school’s website is often one of the first interactions that prospective students have with the institution, making the communication and representation of the school’s culture crucial. How will your university use its website to differentiate itself from the rest?
OPIN Digital ranks on The Globe and Mail’s second annual list of Canada’s Top Growing Companies
Digital Branding
Mergers and acquisitions are carefully planned, strategic maneuvers designed to spark growth for a brand. There are many aspects to consider when planning a merger or acquisition, but research shows that the most overlooked is brand strategy. Today’s brands are intertwined with their digital presence, so an effective brand strategy has to be a digital one. How do you preserve a digital brand amid a merger or acquisition?
Employees
In workplace parlance, an “engaged” employee is an individual who not only completes tasks on time, but is actually enthusiastic about the work they are doing.
Drupal, in conjunction with the Angular front-end framework, provides the leading platform for decoupled web solutions - one of the most important trends in a rapidly shifting digital landscape.
Non-Profits
Understanding the modern digital environment is the key to succeeding in the charity and non-profit sector.
I was very excited when the community decided to use Twig as the new template engine for Drupal 8. Twig offers many performance and security improvements to Drupal. Additionally, it is a flexible template engine, allowing us to extend the base features (tags, filters), and create our own.
Among the thousands of Drupal modules, there are several developed specifically for SEO. In this blog post, we’ve decided to dig deeper into two of these modules: Real-time SEO and SEO Checklist.
The Agile methodology is the de facto project management approach for enterprise digital projects. Here’s why Agile development will make a world of difference for your next website project.
Security
From a security perspective, Drupal is the ideal platform for a number of reasons.
For businesses, Return on Investment (ROI) and Total Cost of Ownership (TCO) may both seem like similar techniques for delivering cost-effectiveness. However, research shows that they perform best in very different situations. A detailed look at the two techniques can help you determine which tool is the most ideal for your business.
The Drupal world has been buzzing about the latest release for a while, and with good reason.
Migration
Web migrations sound scary, but Drupal’s open-source community is taking care of us so we can keep the latest version to take advantage of the world’s best CMS!
Article 13 is a new piece of legislation passed in the European Union Parliament. The new law has a significant impact on the way copyright is administered in the digital space. What are the implications of this new law for North Americans?
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