Irving Oil

Irving Oil and OPIN have embarked on a journey to unify Irving’s digital experience, bringing six distinct websites under a single enterprise Drupal site.

Irving oil workers planning.
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Irving Oil
OPIN assisted Irving Oil to create a one-to-one relationship with its customers through personalized information both online and at the gas pump.
The project required a powerful and reliable hosting solution, for which Acquia was chosen. The solution includes Acquia Lift, which drives data-driven personalization for the digital journey.

The Client

Founded in 1924, Irving Oil is one of Canada’s foremost energy producers and distributors, serving commercial and wholesale customers in North America. Irving Oil and OPIN have embarked on a journey to unify Irving’s digital experience, bringing six distinct websites under a single enterprise Drupal site. 

The Problem

The brand’s presence is scattered across several online properties, serving different purposes and targeting different audiences. Rather than migrating or consolidating the existing sites, Irving Oil was looking to develop a unified digital journey for new and existing stakeholders.

We understood how a Digital Platform was critical to Irving Oil’s mission and vision for a single, on-brand, highly compelling, easy to use and mobile-first website.

The Mission

OPIN’s mission was to deliver a platform that would build customer communication and identities across a diverse community in the US and Canada. 

As the company’s online presence is fundamental to serving these customers, employees and external stakeholders, the rationale for consolidating multiple websites into one makes a central web presence easier to manage and relevant for all.

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Irving Oil iMac Homepage screenshot.

The site is more than just informational; it is a place where Irving’s audience engages in clear calls-to-action and where Irving nurtures this engagement.

The solution was not just a migration or consolidation of the existing sites but rather a digital journey for new and existing stakeholders.

The Solution

The solution OPIN provided was a website that delivers an exceptional digital experience to potential customers, recruits and stakeholders on a single, easy-to-use website that reflects values and builds brand equity. The new Drupal 8 site was built using dynamic components, with the objective of empowering the Irving Oil team to manage their digital assets effectively and efficiently. 

The project also required a powerful and reliable hosting solution, for which Acquia has been involved. Acquia has not only been a strategic hosting partner on the project, but the solution also includes Acquia Lift, which will drive data-driven personalization for the digital journey.

The solution implemented is cutting-edge. The project involves various technologies, considerations, and challenges. As part of ongoing development, the team provided the following:

Branded Drupal 8 site

The mobile-first components were designed to position and scale differently depending on device, platform and even page position. This level of detail ensures that the components are functional across the website and that styling remains on-brand.

Acquia Edge and Lift Hosting

Using Acquia Edge, Irving Oil is able to scale up and down as necessary while adhering to the most sensitive of data compliance regulations and guidelines. Using Acquia’s secure hosting means that Irving’s site achieves resiliency, uptime, and security.

Image of Irving oil rewards screen on iPhone.
Irving Rewards

The Irving Rewards was developed as an Angular app with connects to various APIs. This ensures that data is secure up-to-date and accessible by users on any platform. The app has been built as part of a decoupled Drupal solution to seamlessly integrate with the website.

Location Finder

The location finder takes Irving’s customer service to the next level. Irving Oil is enabling customers of any kind to find the information they need when they need it. The tool allows users to track down the nearest fueling stations and sort by such categories as food, amenities, dog parks and more.