Insights

Image of people going over a request for proposal.
Creating a website RFP may sound simple, but it isn't. There are many misconceptions and confusions surrounding it, including what to include and what not.
Adobe vs Drupal logos.
Hundreds of departments, agencies, and offices are shifting to Drupal, an open-source platform that assists public sector enterprises in overcoming many challenges associated with Adobe CMS.
Stevie winner banner.
OPIN Wins One of the World's Most Coveted Business Awards.
Image of a marketing engineer.
Businesses will get marketing engineers, so they can help the businesses with their campaigns. However, you may wonder what a marketing engineer does.
Person coding on a computer.
Redis is one of the several backend cache systems supported by Drupal.
Digital healthcare portal on a tablet.
Many industries have been heavily impacted by digital transformation. Now healthcare is at a turning point, where organizations need to adapt to technology trends to meet the needs of their users.
Image of a website product owner looking at sticky notes.
The website product owners manage the digital experiences across a number of channels and address customers' needs to create valuable results for a company.
Web developer in front of multiple screens.
These days, the "headless" website architecture is quickly gaining popularity. But what makes them so popular?
Person looking at website metrics on a laptop screen.
No matter what kind of business you’re running, you want to always manage your top performance metrics. Here's how!
Website design on a computer screen.
In this piece, we'll examine the following design trends, providing examples currently in use by municipalities across North America along the way.
Image of a bible and a cross on a church website mobile device.
We will review everything from creating an accessible calendar and an online donation tool to ensuring that it integrates with your church management software. Let’s dive in!
Support employee on a call helping a customer.
With Drupal developers hard to hire, more companies turn to OPIN for Drupal support and staff augmentation
Web optimization metrics on a tablet.
This guide will review different website optimization strategies you can implement to improve your site, boost engagement, drive traffic, and more. Let’s dive in!
Image of marketing campaign planning.
There are many ways you can market your brand online – social media, pay-per-click ads, SEO, and more. So, how do you track which one provides the best return?
image of project manager creating a plan with her team.
This guide will help you understand the importance of a project manager for your web development project.
Image of festive spruce tree banner wreath.
For many of us, the holiday season is here and on behalf of myself and the entire OPIN team, I wish you all the very best and a season filled with joy and celebration.
Image of person designing a website header and navigation bar.
In this article, we'll discuss 7 pro tips for designing great website navigation. So, let's get started!
Image of person using an eCommerce website on their phone and laptop.
If you're looking for eCommerce design best practices to help design a user-friendly website, you're in the right place.
Person searching SEO in their mobile phone browser.
This ultimate guide to off-page SEO will review everything you need to know to start incorporating it into your marketing strategy.
Image of people viewing website conversion rate metrics on a computer.
This guide will cover everything you need to know about the best practices for increasing conversion rates on landing pages.
People working on UX wireframe of website design.
UX is at its best when its results aren’t even noticeable — but that doesn’t mean taking a closer look at the biggest UX website design trends is a bad idea.
Building a website on a laptop.
OPIN, an award-winning Drupal digital communications agency, launched Activate today - the easiest way to set up and launch a Drupal website environment.
Person packaging goods sold on e-commerce website.
When it comes to eCommerce for non-retailers, Drupal websites are the number one choice – and for good reason.
Person developing a website on a laptop.
This article covers setting up the infrastructure for running a Pantheon website migration.
University student using a university multisite powered by Drupal.
Setting up a Drupal multisite for universities and colleges is one of the go-to strategies for content management.
Marketer looking at laptop.
This comprehensive guide will address the most common digital marketing mistakes – and how to prevent your organization from making them!
person using a laptop.
Drupal users can now easily build and customize their web pages with innovative drag and drop page builder experience
Image of a web developer's laptop.
Recently faced an issue importing terms. All terms are working fine, but the issue came when the language setting is selected as “localize” for the vocabulary.
Person with vision impairment looking at computer screen.
What are some accessibility, design and optimization considerations you can follow to make sure your site is usable for everyone?
Wrench laying on a laptop keyboard to signify website redesign.
So, you’ve decided that your website needs a redesign. What’s the best process to ensure that your project is a success? Follow these 7 redesign steps to get started!
Person holding a website in their hand. The website seems smaller than the hand.
Having the right content management system in place is essential for success, so how do you know when you’ve outgrown your current website CMS?
Image of people viewing a website on their mobile phones.
Your website needs to be mobile-friendly. What are some things you can do to build a website that captures your audience’s attention on their smartphones?
Image of a desk with items on it and a note that says conversion rate optimization (CRO).
What can you do to break from the regular routine of adhering to these best practices and customize your own tactics to heighten your conversion rates?
Image of a person paying a bill on their smart phone.
Cashless transactions have gained enough momentum in the retail space to pose a serious threat to the future of cash-based payments.
Business people shaking hands depicting a merger.
There are many aspects to consider when planning a merger or acquisition, but research shows that the most overlooked is brand strategy.
OPIN CEO at the olympic games.
(Ottawa - March 12, 2018) - OPIN partners with the Canadian Paralympic Committee to help Canadians with disabilities become more involved in sport.
Mobile first design process with wireframes.
Mobile-first design and mobile-responsive design describe two different approaches that designers can take when designing for multiple devices on the web.
Image of OPIN employees standing by office slogan sign that reads: "do good things."
If everyone does their part, meeting global reductions in CO2 is possible.
Drupal logo on a mobile phone screen. The phone is resting on a laptop.
Drupal has long since been a platform for "techies." Now, more than ever, it has become a much more useable platform for marketers and content creators alike.
Image of an intranet.
With the rise of remote working environments, enhanced internal communications facilitated by a company intranet are more important now than ever before.
Image of a caterpillar transforming into a butterfly.
It seems that a majority of executives are in agreement on one thing: the digitization of the world is going to change how their companies and organizations operate.
magnifying glass hovering over the Drupal logo.
Because Drupal has a long history and is one of the best content management systems (CMS), then sometimes you have to ask who is NOT using Drupal.
Image of Drupal logo on an iPhone screen.
Drupal is a free, open-source Content Management System (CMS) that allows you to create and manage websites, intranets, portals and mobile applications.
Visual impaired person using a text to voice reader.
Accessibility is not only about screen readers, contrast or big fonts. Accessibility is about people and their right to access information.
Image of a small wheelchair on a keyboard to depict web accessibility.
Accessible businesses need to extend their market reach to positively engage with all customers and prospects, regardless of their physical, mental or other abilities.
Man with his head on arms on a desk waiting for webpage to load.
How fast should your website load? As fast as it takes to get a 90+ Google PageSpeed Score.
Image of same website on multiple screens (iPad, iPhone, iMac, Macbook)
Here is our checklist of the top 10 best practices you need to consider when it comes to website design!
Large buildings in downtown New York.
Enterprise digital projects are significant investments of money and time, so how can you ensure you achieve maximum ROI? As with any physical or digital tool, it’s crucial to support and maintain your digital properties to maximize their longevity.
Nice web design look and feel displayed on multiple apple device screens.
Similar to physical clutter, digital clutter can be overwhelming. If this is the case when creating a design for a website, why would we risk subjecting users to potentially being overwhelmed while they visit your website?
Multisite shown on 3 MacBook screens.
Whether you are in the public or private sector, running a higher education, healthcare or government website, serving thousands of clients or citizens is a tremendous undertaking. More often than not, one website isn’t enough to provide your visitors with what they truly need.
Image of an ecommerce website on a laptop screen and phone screen.
If you weren’t already convinced of the importance of having a brilliant eCommerce website, the events of 2020 should be enough to push you off the fence.
Man writing on a transparent board.
Accessibility is about making all things within our digital world accessible to everyone in a simple language.
Image of sparkling lights.
In order to create impactful change, a website must shift its focus from a purely business mindset and move towards a user-centric approach. By placing the user at the forefront will help to focus the efforts to truly understand what are some of the problems that currently exist today and how we as experts within our domain can help to solve these issues.
Doctor using an iPad to input patient information.
Let’s uncover 7 design trends that are at the forefront of the digital landscape of healthcare associations.
Image of server rooms for hosting.
Platform as a service (PaaS) is a complete development and deployment environment in the cloud, with resources that enable you to deliver everything from simple cloud-based apps to sophisticated, cloud-enabled enterprise applications.
Woman working from home on the couch using an iPad with her cat beside her.
I’m a homebody. Any excuse to stay home and I’m all over it. However, that doesn’t mean I don’t struggle to work from home. The year 2020 forced more people than ever to work from home and that forced us to adapt to a new normal.
Lando logo banner image.
This article touches on a form of testing you can submit to the Drupal community, which is functional testing.
Internet users utilizing assistive technology
Ensuring that your website is accessible to all users is a necessity and we’ve got the ultimate guide for all things web accessibility.
Agile methodologies and digital trasnformation
A successful digital transformation comes from a core change in how a business operates. Agile methodology can be the key that opens the door to becoming a truly digital organization.
Image of a person working on a laptop

Technology

Tech Tips

Stay in the know with the latest in open source technology from OPIN's Director of Technology
image of a global map
How can a global enterprise use an intranet to connect employees all over the world? With the right vision, the right technology, and the right expertise, it’s possible. Here is a step-by-step guide to building an ambitious global intranet.
Drupal logo on iPhone screen
Why enterprise adoption of one of the world’s largest open-source projects is more important today than ever.
Image of a person typing in a laptop
We’ve seen just about every issue you could run into when optimizing your search engine ranking. Let's dive into 5 common SEO mistakes.
image of a man coding
Web hosting for enterprises poses unique challenges. These include data breaches, digital transformation, migration difficulties, high costs, disaster recovery, and more. How do enterprises overcome these struggles to deliver powerful digital experiences?
WordPress logo vs Drupal logo.
Discover why many organizations migrate to Drupal from WordPress when they need to scale, leverage additional functionality and be more secure.
Growth list 2020 winner banner
Canadian Business unveils its annual list of Canada’s Fastest-Growing Companies
Digital transformation in healthcare
Many industries have been heavily impacted by digital transformation. Now healthcare is at a turning point, where organizations need to adapt to technology trends to meet the needs of their users. The healthcare industry has begun to step into the digital world to meet these new demands.
Image of an individual studying at a higher education institution
When visitors have limited time to accomplish a task on your website, they will often skip right to the footer at the bottom of the homepage, this is where they can find the most important information.
University students walking through campus
We are living in the digital era, many industries have been heavily impacted by digital transformation. Higher education is now understanding the need to adapt to technology trends to meet the needs of their audiences. Higher education institutions can reinvent their student recruitment strategies by building modern digital platforms using a robust CMS like Drupal, where they can engage and communicate in unique and innovative ways.
Winner logo for Canada's top growing companies
OPIN Digital ranks on The Globe and Mail’s second annual list of Canada’s Top Growing Companies
Two people shaking hands
Mergers and acquisitions are carefully planned, strategic maneuvers designed to spark growth for a brand. There are many aspects to consider when planning a merger or acquisition, but research shows that the most overlooked is brand strategy. Today’s brands are intertwined with their digital presence, so an effective brand strategy has to be a digital one. How do you preserve a digital brand amid a merger or acquisition?
People talking and joking
In workplace parlance, an “engaged” employee is an individual who not only completes tasks on time, but is actually enthusiastic about the work they are doing.
Data on keyboard
Drupal, in conjunction with the Angular front-end framework, provides the leading platform for decoupled web solutions - one of the most important trends in a rapidly shifting digital landscape.
Donate button on keyboard
Understanding the modern digital environment is the key to succeeding in the charity and non-profit sector.
Twig Filters
I was very excited when the community decided to use Twig as the new template engine for Drupal 8. Twig offers many performance and security improvements to Drupal. Additionally, it is a flexible template engine, allowing us to extend the base features (tags, filters), and create our own.
Person on laptop searching
Among the thousands of Drupal modules, there are several developed specifically for SEO. In this blog post, we’ve decided to dig deeper into two of these modules: Real-time SEO and SEO Checklist.
Mockup on glass
The Agile methodology is the de facto project management approach for enterprise digital projects. Here’s why Agile development will make a world of difference for your next website project.
Tablet with lock on it for security
From a security perspective, Drupal is the ideal platform for a number of reasons.
ROI vs TCO: The CIO Debate
For businesses, Return on Investment (ROI) and Total Cost of Ownership (TCO) may both seem like similar techniques for delivering cost-effectiveness. However, research shows that they perform best in very different situations. A detailed look at the two techniques can help you determine which tool is the most ideal for your business.
Drupal on a book
The Drupal world has been buzzing about the latest release for a while, and with good reason.
Drupal Banner
Web migrations sound scary, but Drupal’s open-source community is taking care of us so we can keep the latest version to take advantage of the world’s best CMS!
Article 13
Article 13 is a new piece of legislation passed in the European Union Parliament. The new law has a significant impact on the way copyright is administered in the digital space. What are the implications of this new law for North Americans?

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