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Why is Innovation So Hard?
Driving innovation can feel like an uphill battle, especially in large enterprises. Check out these quick tips for understanding and overcoming barriers to innovation.

Why does innovation feel like an uphill battle? Every CIO knows that their responsibility is to bring innovation to a company’s digital strategy. Every business knows that they need to constantly innovate to stay competitive. So why is there so much friction when it comes time to implement innovative ideas in an organization?

When it comes to innovation, there can be any number of reasons why it doesn’t work. Below are some quick tips for driving innovation within your organization:

1. Silence is not always golden

Many organizations assume that their customers are satisfied if they don’t hear from them frequently. The reality is that many customers will not engage with you, regardless of whether they had a positive or negative experience. In order to identify areas of improvement, where innovation can benefit your organization, you need to encourage feedback from customers. Be prepared for the good and for the bad.

2. Motivation vs. ability

It is crucial to identify whether your challenges with innovation stem from a lack of motivation or a lack of ability. If employees have a lack of motivation, you need to provide incentives for them to engage in innovation projects. If they lack the ability required to drive innovation, you need to provide them with training and professional development that encourages a skill set to drive innovation.

3. No risk, no reward

If what your doing is working, why bother changing it? The answer is simple: nothing works forever. The companies that succeed are those that drive innovation proactively, rather than reactively. If you are reacting to a change in the market, it’s already too late. Being proactive with innovation is naturally much riskier in the short term, but in the long term, you will reap the rewards.

4. Iterations of innovation

Innovation doesn’t happen overnight. Just as you can’t change the mindset at your organization in one day, you also can’t create innovation in one day. Start small, and work your way up. Constantly iterating and updating will ensure that you are on the right track and eventually, your products and services will grow into groundbreaking new ideas that will disrupt the market.

Innovation is hard. But companies that accept that and invest in it are able to grow in highly competitive markets and outperform their competitors. These are the companies that reap the benefits in the long run.

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Chris is OPIN's resident marketing scientist. Obsessed with testing and tweaking, he is constantly uncovering new patterns. His obsession with testing helps the agency gain insights for internal marketing campaigns and client projects. His unconventional methods help our readers look at business and marketing concepts in new ways.