Digital insights, straight to your inbox
A dark pattern is defined as "a user interface that has been carefully crafted to trick users into doing things, such as buying insurance with their purchase or signing up for recurring bills." In today's episode of Reshape Digital, we discuss dark patterns and light patterns. What are dark patterns? How are they used? How common are they? We discuss a number of examples of dark patterns, and what people are doing to combat them. One such way is a light pattern.
A light pattern is the opposite of a dark pattern in every way. Where dark patterns are subtle, deceptive and often malicious, light patterns are obvious, transparent and well-intentioned. Light patterns are designed to put the power back in the user’s hands, operating under the assumption that the user knows what is best for them and can make their own purchase decisions without coercion.
Finally, we highlight the grey area between dark patterns and light patterns. Many dark patterns are unintentional or not-quite-deceptive. The grey area creates a unique problem for people attempting to combat dark patterns, which means that light patterns are even more important. Let the users decide. We believe in a democratic internet, which means that the power should be in your hands.
Did you like this piece? If so, subscribe to our newsletter for more!