Image of multiple browsers open on a laptop to depict multiple websites.
Who Should Implement Multi-Site Capabilities? (It Might Be You)
More often than not, one website isn’t enough to provide your visitors with what they truly need. Also, having a multitude of disparate websites can be a nightmare when you want to deploy and manage content consistently. So how can you better manage multiple sites, workflows, themes and content delivery? A multi-site approach may be what you need.

Who Should Implement Multi-Site Capabilities? (It Might Be You)

The Benefits of a Multi-Site Experience

With many educational institutes, government agencies and healthcare organizations focusing on holistic development for their students, citizens and patients, there is a demand from different departments for sister domains. 

If you are looking to spin up new sites, make content or configurations quickly, effectively and inexpensively, a Drupal multi-site implementation should be your next step. Freshly branded sites are attainable in a matter of days as opposed to months by leveraging shared content such as libraries, components, sign-on kits, etc.

Having this sort of flexibility will allow you to manage delivery and governance for providing unprecedented control over many sites from a single management console. By utilizing Drupal multi-site capabilities, your departments will:

  • Improve governance across your organization and web experiences
  • Centrally manage your multiple Drupal sites from a single interface
  • Mitigate outages through an elastic and scalable platform
  • Cut costs per site delivered and developed
  • Let’s take a closer look at some more benefits of taking a multi-site approach.

Faster Time-To-Market Leaving Time to Innovate

As more and more organizations grow their digital presence, the demand for innovation and efficiency for managing content across many websites has never been greater. Drupal is widely regarded as the CMS that is used to deliver the most robust multi-sites in the world.

We’ve seen first hand that our multisite platform implementations, such as with Northern Health, have accelerated our client’s time-to-innovation, time-to-delivery and lower the per-site costs as their deployments grew.

Northern Health's new website displayed on a monitor, a laptop and a smartphone
OPIN's multi-site solution for Northern Health.

Drupal’s multisite capability will reduce the overhead of managing code across multiple sites and enables great agility in launching new sites quickly. 

A multisite integration can do an amazing job of consolidating digital marketing operations and operational maintenance, especially if you are a larger organization who oversees the marketing capabilities of many ancillaries.

A More Personalized Experience for Your Users

Large organizations may already have many web properties. Using Drupal multi-sites, each site will have its own database, configuration settings, content, settings, enabled modules, enabled theme, and URL, but will be served from a single codebase.  Our partner, Pantheon, illustrates the multi-site structure perfectly in this image.

Image depicting what a multisite structure looks like.
What a multi-site implementation looks like.

With personalization becoming a real industry focus, tailoring an online experience for your visitors will maximize engagement and ROI.

In an email marketing census, 71% of companies utilizing advanced personalization services report “good” or “excellent” ROI as opposed to 35% of organizations not using it. 

Additionally, in a personalization study, 82% of marketers attributed a higher open and click-through rate of 75% to personalization. 

Having the ability to make content configurations quickly greatly assists in delivering your content across multiple sites and automatically responds to the user’s preferences, delivering the right experience at the right time on the right device. 

This capability highly regarded and much sought after within healthcare organizations, government agencies as well as higher education institutions. 

Where Should You Start?

A multi-site solution is not the answer for everyone. However, if any of the above benefits pertain to your agency, it is important to consider seeking a Drupal expert and ask if a multi-site architecture will help you reach your goals. 

Taking the next step forward and embracing a multi-site platform could end up paying dividends for your organization by delivering a more comprehensive, user-centric and faster digital experience.

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Ryan is a passionate storyteller who thrives on challenging the status quo. He is an avid researcher with a keen analytical mind able to strategize on sales and marketing decisions by analyzing data and behaviours across various industries and technologies.