Pier 21’s recently launched website had been built using Drupal 7. The new website was important to their branding initiatives and in helping visitors plan a museum visit, book rooms for events, and shop online. The website, however, did not meet its basic business objective of helping to grow government funding by increasing user volume and engagement at the rate they needed.
The museum’s new website was experiencing a moderate uptick in numbers from providing broader user experience. They wanted to sustain that growth by creating a deeper experience. To achieve this Pier 21 wanted to allow web visitors to explore their family immigration histories through the museum’s “Canadian Immigration Stories” collection.
The growing collection was built using CollectiveAccess, museum industry software used for creating catalogues. The issue was that open source developers had stopped working on cross-functionality between Drupal and CollectiveAccess and they were no longer version compatible. The museum needed the platforms to work together in order to give website visitors access to the museum’s developing collection.
The Pier21 team understood the effort required. They also recognized that the work was beyond the capabilities of their in-house staff, so they needed to work with an agency that had the expertise to solve their complex technical issue.